Le Gramme
Year :
2017
Type :

Conception & UX Design

Interface design

Front & Back-end development

Le Gramme is a creative project about objects named by its weight. Our consultancy was commissioned to design an e-commerce platform capable of supporting the brand's commercial ambition and online growth. Like the brand, the transcribed experience is architectural, masculine and radical. Particular care has been taken to the iconography, through the intelligent use of roll-over that allows to apprehend the nature of the products with one simple move. As close as possible to the material, the visitor can appreciate the precision of the details and the nobility of the metals. The interface set up reflects the richness of the collections and the universe of this creative and atypical brand. A site without compromise!
Mobile design

New devices and contexts of use impose to imagine pleasant online shopping experiences on mobile phones too. Fluid responsive design, geolocation of points of sale, product lists, adapted filters, each interface element has been designed and adapted according to the constraints of browsers and nomadic experience. Today, 25% of the brand's sales are made on mobile phones. And we're very proud of it!

Graphic design interpretation

In addition to the graphic work on the interface, we introduced small graphic winks like these random transitions treated in "Bitmap", which show the metric weights of the archetypal objects in their weight, like the feather or our sympathetic Sumotori. These creative elements are opportunities to establish the brand concept, while creating surprise and astonishement.